Harry Potter joins Madeleine search

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Posters of Madeleine will be made available to booksellers in more than 200 countries around the world.

Rowling will personally ask the bookshops to display the posters around July 21, the publication date of the long-awaited final book in her best-selling series, to raise the profile of the hunt for the missing girl.

Four-year-old Madeleine has not been seen since she disappeared from a holiday apartment in Praia da Luz, Portugal on May 3.

Rowling has been moved by the plight of the McCann family and agreed to help the Find Madeleine campaign when asked for her support.

She hopes thousands of people around the globe will see the missing girl's image as they queue up to buy their copy of Harry Potter and the Deathly Hallows.

She said: "I fervently hope that posters displayed prominently in shops all over the world when the new book comes out will help find Madeleine McCann and will help raise the profile of the many other missing children in different countries."

The posters show three different pictures of Madeleine, above the message: "If you have seen me, please contact your local police agency!" The posters also give the website address for the International Centre for Missing and Exploited Children.

Rowling is asking bookshops to display the pictures through her 65 international publishers.

The McCann family said they were delighted that the Harry Potter author is launching the posters. Madeleine's mother, Kate McCann, said: "We are overjoyed by this generous offer and would like to thank JK Rowling, her publishers and book retailers for all they are doing to help."