It's time for a change, say Tories

My Account
Logout

Create an Evening Standard Account

Use your social network

Save time by using your existing account to sign in to Evening Standard

We'll never share your information or post anything to your account without your permission

Welcome! Sign in here

Use your social network

Save time by using your existing account to sign in to Evening Standard

We'll never share your information or post anything to your account without your permission

Forgot your password ?

Registration

* indicates fields that are mandatory

Email *

Password *

Confirm Password *

First name *

Surname *

Postcode *

Country *

Mobile phone number

Username *

Gender *

Year of birth *

When you sign up...

You will have access to all our online competitions, discounted offers and can post comments on our site.

You will also receive The Weekender newsletter sent every Thursday - it’s full of fantastic offers and ideas for the weekend. You can update your email preferences in your account page when you log in.

Other newsletters and emails

Homes & Property Newsletter - Yes I want to receive the weekly email with all the latest news on property in the capital

Occasionally we would also like to send you relevant emails detailing specific offers either from ourselves or carefully selected partners. If you would prefer not to receive these then please tick the appropriate boxes below. We will never pass on your details.

I do not want to receive additional offers and information from the Evening Standard

I do not want to receive additional offers and information sent by Evening Standard on behalf of carefully selected partners

Terms and Conditions

* I have read, understood and agree to be bound by the terms and conditions of Evening Standard

Registration

Mail Sent for Registration Confirmation.

A confirmation email has been sent. Please activate your account by clicking on the activation link sent in your mail box.

It is the first time a political party has launched a campaign entirely online and is intended to outline key messages ahead of the Blackpool conference at the end of the month.

A total of nine adverts, each detailing a specific policy pledge, will be placed on Facebook and national newspaper websites. They include commitments to fix the UK's "broken" society, teaching by ability, fighting hospital closures, and a referendum on the EU treaty.

It has been a testing summer for Tory leader David Cameron, with a series of high profile setbacks. This week former party chairman and deputy leader Michael Ancram accused him of "trashing" the party's heritage.

Mr Ancram urged Mr Cameron to give the party back its "soul" by returning to core values on issues such as tax, Europe and marriage

He was the most senior traditionalist Tory so far to "go public" with criticism of Mr Cameron's approach, although others have expressed concerns in private.

Other pledges in the online campaign are to tougher sentencing, more police, and ending early release schemes, an emergency pension fund, value for money in public services, cutting family taxes and increasing taxes on pollution, and securing fairer trade and aid.

Tories estimate the total number of viewers will be about 21 million.

Conservative Party chair, Caroline Spelman, said: "This is a totally different approach to campaigning for a political party. By using this new type of campaigning to set out the Conservative Party's vision in the run up to the conference season, David Cameron is demonstrating his fresh approach to politics.

"The country wants a change in the type of politics in this country and politicians who can really provide the solutions to the challenges the country now faces."