Madeleine adverts campaign launched

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Up to £80,000 will be drawn from the fighting fund set up to search for the Leicestershire youngster and spent on newspaper, television and billboard adverts.

Made formal suspects in the disappearance of their daughter, Gerry and Kate McCann are keen to keep the focus on finding her.

The campaign, set to launch in two weeks, was announced at a media conference in their home village of Rothley.

In a statement issued through a spokeswoman for the family, Mr McCann's brother and fund director, John McCann, said: "On behalf of the extended McCann family and the Madeleine fund, I would just like to say how grateful we are for people's generosity and support.

"The main objective of the Madeleine fund is to leave no stone unturned in the search for Madeleine.

"To that end, I would like to announce that the fund will finance a broad range of initiatives in advertising to remind everyone that Madeleine is still missing."

Mr McCann said the adverts would focus on Spain, Portugal and other parts of Europe and would consist of billboards and other media.

He added: "This financing of advertisements will complement previous efforts by the fund and many motivated individuals - family, friends and people touched by our cause.

"I hope that the general public will continue to support us in this. It is so important that we remember - 'don't you forget about me', our lovely wee Madeleine."