McCanns back Facebook scheme

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Kate and Gerry McCann have welcomed the initiative by charity Missing People, which will mean Facebook users can view details of missing youngsters on their own page.

In a statement the couple said: "We strongly support and encourage this new initiative to use Facebook to increase awareness of missing children.

"Using the power of social media in this way will undoubtedly capture the attention - and hopefully the help - of a younger population who are a hugely valuable and resourceful group.

"We would urge the millions of Facebook users around the world to keep looking and to do what they can to help bring these children home."

Missing People has set up an application for Facebook users to download, which will mean information on current appeals will be displayed on their homepage.

The charity is also joining Bebo's "Be Cause", an internet site which gives information for young people about charities and campaign groups, to publicise its 24-hour Runaway Helpline.

It hopes to access millions of internet users in its quest to find thousands of youngsters who go missing each year.

Missing People Chief Executive Paul Tuohy said: "If every Facebook user downloaded our BT-powered application, millions of people internationally could see an appeal that could help us to reunite a family."