Plastic surgeons criticise clinics

My Account
Logout

Create an Evening Standard Account

Use your social network

Save time by using your existing account to sign in to Evening Standard

We'll never share your information or post anything to your account without your permission

Welcome! Sign in here

Use your social network

Save time by using your existing account to sign in to Evening Standard

We'll never share your information or post anything to your account without your permission

Forgot your password ?

Registration

* indicates fields that are mandatory

Email *

Password *

Confirm Password *

First name *

Surname *

Postcode *

Country *

Mobile phone number

Username *

Gender *

Year of birth *

When you sign up...

You will have access to all our online competitions, discounted offers and can post comments on our site.

You will also receive The Weekender newsletter sent every Thursday - it’s full of fantastic offers and ideas for the weekend. You can update your email preferences in your account page when you log in.

Other newsletters and emails

Homes & Property Newsletter - Yes I want to receive the weekly email with all the latest news on property in the capital

Occasionally we would also like to send you relevant emails detailing specific offers either from ourselves or carefully selected partners. If you would prefer not to receive these then please tick the appropriate boxes below. We will never pass on your details.

I do not want to receive additional offers and information from the Evening Standard

I do not want to receive additional offers and information sent by Evening Standard on behalf of carefully selected partners

Terms and Conditions

* I have read, understood and agree to be bound by the terms and conditions of Evening Standard

Registration

Mail Sent for Registration Confirmation.

A confirmation email has been sent. Please activate your account by clicking on the activation link sent in your mail box.

The British Association of Aesthetic Plastic Surgeons (BAAPS) has launched a campaign aimed at putting a stop to what it says are bad practices, such as digitally enhanced models and financial incentives for surgery.

BAAPS highlighted a series of adverts used by clinics including the one with the "anatomically impossible" model.

A second advert offered a £250 discount to customers as an incentive to have the surgery quickly.

A third offered a "lunchtime facelift", which BAAPS said cannot be done and falsely raises expectations.

BAAPS represents around one third of cosmetic surgeons in the UK.

It is not a regulatory body and so has no powers to take action against clinics.

Instead it unveiled its own advertising campaign designed to help people make better choices about where to have their surgery.

Douglas McGeorge, president of BAAPS and himself a consultant plastic surgeon, said: "BAAPS has been increasingly concerned about the standard and style of today's cosmetic surgery advertising, designed to encourage and incentivise people to undergo procedures.

"Surgery is a serious undertaking which requires realistic expectations and should only proceed after proper consultation with a reputable and properly qualified clinician in an appropriate clinical setting."