Pressure mounts over ITV phone-ins

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Mr Grade refused to sack anyone involved in the fakery, which could see the broadcaster refunding £7.8 million to viewers.

Work and Pensions Secretary Peter Hain called on those responsible to be "nailed".

Police could decide to investigate the scandals, which involved 10 million calls, once they receive a report from broadcasting regulator Ofcom, who could impose a maximum £70 million fine on ITV.

Competitions were rigged on Ant and Dec programmes Saturday Night Takeaway and Gameshow Marathon, as well as Soapstar Superstar.

Scotland Yard said it could consider investigating.

A spokesman said: "We await the outcome of the regulatory authority report before making any decision regarding the police investigation. If there was anything in the report that appeared to be criminal, Scotland Yard, the Serious Fraud Office or the City of London Police would investigate."

Mr Grade refused to say whether those responsible would be sacked, saying: "It would be completely inappropriate to prejudge disciplinary processes. In deciding on any disciplinary action, you have to be sure that the evidence you have got is secure."

But he told BBC Radio 4's Today programme: "If I had been the chief executive at the time, I would have resigned."

He also offered to talk to the politicians who levelled criticisms following an investigation by accountancy firm Deloitte. He said: "I can understand exactly why they would say that but I would ask them please to read the Deloitte findings and I am happy to discuss it with them to explain exactly how we've got here."