Santander to rename banking brands

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Santander said it will rebrand all three banks under its global moniker by the end of 2010 - axing British banking names which date back as far as 1851.

Abbey and the B&B's savings business, snapped up by Santander in 2004 and 2008 respectively, will be the first to go, between January and March next year.

A&L will follow later in 2010, according to Santander.

But it will begin introducing the Santander brand this year, by changing over Abbey credit cards under the group name, as well as the commercial and corporate banking arms of Abbey and A&L, which include 20 regional banking centres.

Antonio Horta-Osorio, chief executive of Santander's UK business, said customers would benefit from access to all of the group's 1,300-branch network after the rebrand is complete.

Santander is spending £12 million on the rebrand, although it is aiming to save £180 million from integrating the three businesses.

Around 1,900 jobs have already gone as part of its efforts to combine the acquired banks.

Mr Horta-Osorio said customer feedback had shown support for the Santander brand in the UK.

"Customers trust us as a global brand and they feel very safe about their savings," he said.