Smokers face graphic image warnings

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New graphic images will have a more dramatic impact, Mr Johnson said. He was speaking as the Government prepared to unveil regulations for the images to be put on packs.

A series of 15 have been chosen following market research, public consultation and a vote on the most effective warnings on the dangers of smoking.

Regulations will force manufacturers to use the images from late next year.

Cigarette packs with written warnings only will not be allowed on sale past September 30 next year. For other tobacco packets, the deadline is September 30, 2009.

A total of 42 images featured on a website for the public to vote on.

They included people wearing oxygen masks in hospital with the words "Smoking causes fatal lung cancer" and pictures of a foetus with the words "Smoking harms your baby".

One image showed a patient receiving emergency treatment with the headline "Smoking clogs the arteries and causes heart attacks and strokes".

Mr Johnson told GMTV: "We've had the messages on cigarette packets since 2003, warning that smoking kills, for instance, but the evidence is that's very effective, but it's diminishing in its effect.

"Using graphic images to get the same message across - that smoking kills, that people who smoke will die younger, that smoking actually makes your skin age - these are important messages, and if you can introduce graphics into it as well, it has a more dramatic effect. "That's certainly been the case in countries like Canada, where they've introduced this some years ago."