We boobed on bra prices says M&S

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Campaigner Beckie Williams, founder of Facebook group Busts 4 Justice and a 30G herself, was so infuriated by the policy that she bought a share in the company with the intention of confronting chairman Sir Stuart Rose at the next annual meeting in July.

But Marks and Spencer moved quickly, admitting it had "boobed" and promised one price would fit all from Saturday.

"We've heard what our customers are telling us - that they are unhappy with the pricing on our DD-plus bras and that basically we've boobed.

"So from Saturday May 9 no matter what size you buy, the price is going to be the same.

"We're not going to cut the quality though - they'll still be made to the same high standards so you get the best support on the high street."

From Saturday, the chain is also offering 25% off the price of any bra in any size. The promotion will last until May 25.

More than 11,000 people joined the Facebook group Busts 4 Justice which said Marks and Spencer was putting a £2 surcharge on bras with a cup size larger than double-D.

Some of the online group's members suggested a boycott of the chain until it revised its pricing policy.

Miss Williams, 26, said M&S had got away with the "unfair" practice for too long and urged it to think again.