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Britain's athletes could be banned from 2012 for criticising the team
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15 February 2012
British athletes risk being banned from the Olympics if they criticise team-mates or sponsors under rules that cover tattoos, contact lenses and even the commercial use of their footprints and nicknames.
Competitors could also face a 2012 ban if they sell their official adidas kit before or even after the Games, according to a code of conduct drawn up by team chiefs.
The strict rules are set out in the 34-page book Team Member's Agreement.
Athletes who flout the rules will be punished with fines or could even be axed from Team GB.
Members of the 560-strong team will be told by the British Olympic Association not to "make adverse comments on the performance or prospects of team members".
They are also forbidden from using tattoos, haircuts, piercings or contact lenses as ways of issuing "commercial" or "political" messages. Existing tattoos which make political statements must be covered.
Athletes will be obliged to keep their kit in "good condition", not just for the duration of the Olympics but "in perpetuity".
Even after the Games, the kit cannot be sold although athletes can donate items to "non-political" charities.
The British Olympic Association and Locog, the London organising committee, have drawn up the agreement with the aim of maximising the commercial opportunities offered by hosting sport's biggest event.
They will insist on being able to use athletes' names, nicknames, signatures, images, and performances at the Games, as well as voice recording and even hand and footprints.
Team chiefs hope that in issuing the 2012 rulebook they will avoid the pre-Beijing Games controversy when they had to quickly withdraw an attempted gag on British athletes in what critics said was kowtowing to their Chinese hosts.
In London, competitors must wear official kit in all media appearances; attend the British Olympic Association's post-Games party and agree to joining an Olympic "Hall of Fame" which the BOA plans to form.
They will be reminded of the Olympic ban on betting on any Games event and must report any suspicions over betting and event-fixing.
British gold medallists will have their achievements commemorated by Royal Mail, which will give them £10,000 to use their image on a special set of first class stamps.
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