Channel 4 today announced a season of new programmes spearheaded by a campaign to shake up the British food industry.

The two-week campaign, headed by chefs Gordon Ramsay, Hugh Fearnley-Whittingstall and Jamie Oliver, will name and shame the worst supermarkets and takeaway chains.

The channel is hoping to recapture the acclaim it received when Jamie Oliver took on school dinners in 2005.

In Jamie's Fowl Dinners, the chef will host a dinner where he will shock his guests with revelations about what's on their plate.

A Channel 4 spokesman said: "Jamie will show the hideous realities of industrial chicken production in this country through a series of shocking demonstrations. We don't expect his guests to be hungry at the end."

Intensive poultry production is also the focus of Hugh Fearnley-Whittingstall's show, Hugh's Chicken Run, where he will call for the nation to go free range. Gordon Ramsay will host a drive to cook a meal made from fresh ingredients in Cook-a-Long-a-Gordon LIVE.

The most shocking show however, will be Eat Yourself to Death, where fast food addicts will watch a human dissection conducted by anatomist Dr Gunther von Hagens showing the effects of obesity.

Other programmes in the winter season include Stephen Hawking: Master Of The Universe - in which the physicist presents a guide to the cosmos, and Celebrity Ding-Dong, where comedian Alan Carr is given his first solo vehicle.