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Ramsay introduces the £30 lunch
By Valentine Low, Evening Standard 04.02.08He has done fine dining. He has done pubs. Now Gordon Ramsay plans to continue his domination of the British restaurant scene with a series of outlets serving meals at just £30 a head.
The explosive Scot, whose meals can cost as much as £200 a head, wants to expand into the casual dining market with restaurants serving classic British dishes such as lamb stew, steak and kidney pie and grilled mackerel.
Negotiations are said to be under way with pub and hotel owners for two national chains based on his newly reopened Foxtrot Oscar brasserie and his gastropub The Narrow in Limehouse.
Chris Hutcheson, Ramsay's father-in-law and the chief executive of Gordon Ramsay Holdings, the company that runs his 16 restaurants and his television contracts, said: "We're trying to look at how people now want to eat. They just want to eat with good ingredients, with good cooking and at a decent price - £30 as opposed to £200 a head."
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Reader views (5)
That's a ridiculous price for a meal. I go to the fish and chip shop and get a meal for 3 pounds or a restaurant for 6 pounds for a main meal. You should try making it a bit cheaper, like say a fiver!
- Beth, Bruton, Somerset
A sign of the times perhaps where only Londoners are dumb enough to pay £30.00 for a ten dollar lunch. No doubt these so-called "celebrity chefs" are laughing all the way to the Bank.
- John P. Bursby, Royal Tunbridge Wells, Kent
£30 per head, no thank you. Rip off London believes £30 per person is cheap and affordable, no wonder we are the laughing stock of the world when it comes to food
- Anne, london
£30 a head for lunch? I don't think that will attract the working classes.
- James, London
But lunch at his restaurants is already about £30!
As for the Narrow, he'd be putting prices up to get to £30.
More spin than substance perhaps?
- Scott, London
