Weather Tonight: 5°c Partly Cloudy Night Morning: 9°c Cloudy

Restaurants

London,

The Criterion

Description: Whenever we think of the Criterion, we come over all divine about the beautifully -restored, opulent neo-Byzantine decor, the burnished gold ceilings and marble walls, the mosaic and paintings. Anyone less cheeky than Marco Pierre White would have put a swanky, haute cuisine-type eaterie into this venue, but MPW has created a high-level brasserie menu that somehow seems to be just the ticket. What's Cooking? Roast suckling pig garnished with apple sauce & jus à la marjolaine among others.... and the wine list is superb.



Rating: 2 out of 5 Fay Maschler's rating
Rating: 4.5 out of 5

Reader rating

Your rating

one star two star three star four star five star

Click on a star to rate

Other reviews:

224 Piccadilly, W1V 9LB

Phone: 020-7930 0488

Opening hours: Lunch Mon-Sat 12.00-14.30 (closed Sun). Dinner Mon-Sat 17.30-23.30; Sun 17.00-22.30

Nearest tube: Piccadilly Circus Transport for London

Cuisine: French

Average price: Average price for a meal for two: Lunch/Dinner £35-40

Service Charge: 12.5%

Dress code: Relaxed smart

Payment options: All major cards

Money can't buy love at Criterion

Criterion
Raise the roof: head chef Matthew Foxon in the refurbished Grade II-listed restaurant

By Fay Maschler
9 Jul 2009


In 1873 — 20 years before Alfred Gilbert’s statue of Eros graced Piccadilly Circus — what was called The Long Bar or Marble Hall, now Criterion Restaurant, opened. That statue, by the way, so intimately associated with this newspaper, represents not Eros but his brother Anteros. Their mother Aphrodite gave Anteros to lonely Eros as a playmate. Love, she figured, must be requited.

Over recent years love for Criterion Restaurant has waxed and waned. In 2001 Marco Pierre White bought the restaurant from Forte when My Kinda Town, the company that owned Chicago Pizza Pie Factory and Chicago Rib Shack among other brands, was managing it. Marco’s operation got off to a brilliant start — almost as dazzling as the venue’s neo-Byzantine golden mosaic ceiling — but the energy dwindled and the ownership divided.

At the end of last month it was announced that the new owners of Criterion are entrepreneurs from Georgia — the Georgia that was part of the former USSR — led by 21-year-old Irakly Sopromadze. It is apparently the first of a number of planned investments in London.

Vox Restaurant Company or VINS Holdings Ltd — depending on which press release you read — has refurbished and refurnished the Grade II-listed site which is, in many ways, an extraordinary space but one that is tricky to render thrilling to the customer, who can feel a bit of a walk-on part in someone else’s stateless flight of fancy.

“They want it to be The Wolseley, don’t they?” muttered David Hare, one of my companions on a visit last week. “Well, it isn’t.” Give them a chance, I thought. With its location at the epicentre of tourist London, no Chris and Jeremy on hand, formally dressed staff and, as we arrive, a pianist belting out Billy Joel, it may take a while for Criterion to find its natural constituency.

The menu will not help. Introduced by the now commonplace and tiresome guff about sourcing only the most special ingredients — “Our fish is chosen every morning in the small fishing village of Looe in Cornwall and delivered the same day (really?) … We make our own bread and churn our own butter … smoke our own fish and make our own pasta, ricotta, ice cream and sorbet” — it seems to have been composed by a committee anxious to be all things to all men. Why else insert a section entitled Sushi and Sashimi among what might be termed British Revivalist with Added Foie Gras and Caviar?

Head Matthew Foxon has worked for Mark and Sharlyn van der Goot at their reckonable pubs, The Greyhound (no longer trading) in Battersea and The Rosendale in West Dulwich, where the kitchens baked their own bread, churned their own butter etc. Foxon’s South African heritage shows up on the menu in the dish of Kezie Farm ostrich fillet with sweet potato and beef bobotje. The owners’ background is apparent in the first course of Imperial Baeri caviar at £120 for 50g (with traditional accompaniment).

The cover charge of £2 brought an amuse-bouche of peppery white tomato water with a splash of vodka and a stick of celery. Very nice for some but not for the teetotaller in our midst. “Soy & ginger marinated hand-cubed British beef fillet, cucumber, salty quail eggs” was, I thought, perhaps another and more interesting way of saying steak tartare. The ingredients were lined up in two long rows on the plate and came together in a nice play of textures and flavours.

Nicole ordered foie gras torchon (meaning poached in a cloth wrap) with brioche and sultana chutney and judged the foie gras fine and the chutney much too sweet. Gazpacho with tiger prawns had considerably more impact than pea soup with crab cake that was a study in bland. Clam “Manila” — basically linguine alla vongole — was a jumble sale to look at but punchy to taste. Our waiter, despite several times kneeling at our feet, seemed to have understood wild mushroom risotto at £16 rather than the Kashmir saffron risotto with Parmesan ice cream at £8 that was asked for. It was a large plate of rice with mushrooms but not quite risotto. Maybe the kitchen should make its own rice.

The dread word “medley” popped up in what is apparently a signature dish of loin, belly, black pudding and sausage roll all made from Middle White pork. It was impressive in its remorselessly piggy way but needed something to lighten the gathering. Wild turbot with prawns and asparagus was much appreciated.

The hot weather last week could have been to blame for the glass of layered summer jellies having separated into liquid and solid — I wouldn’t have served them — but equally hot weather should have produced cherries for the compote served with passion fruit parfait with a greater depth of flavour and sunniness.

“This is a toupee restaurant,” said David Hare authoritatively as we left, but then added that he might well seek out the Criterion bar in the early evening as a place of refuge in the West End. That would Wolseley it up a bit.

Details are correct at the time of publication - please check with venue before booking.

Reader views (5)

 Add your view

I had dinner last week at the Criterion and I thought the food and the service were very good.
The piano is something of a rarety in London this days.
Overall my visit in London was only enriched by the dinner at the Criterion, well done!
I am not sure what the reviw was all about, but it does not seem to be about the food, but more about "The Wolseley"

- S Adamopolous, Suisse, 10/07/2009 15:16
Report abuse

We had a family dinner at the Criterion (me, wife and 2 adult children) and the variety of the menu was actually much appreciated, as we all have different tastes. My daugther was happy to have sushi, and it was of outstanding quality. And the staff, despite being formally dressed made us feel very welcome. It has the air of something unusual, yes, but our experience was only positive!

- Phil Herrold, London, UK, 10/07/2009 10:47
Report abuse

I have been to Criterion lately and I thought food was delicious.
Hope they keep up their standards, as London needs more restaurants like that. However, don't quite see which criterias Criterion ticks off to be "like Wolseley"?

- Gordon Jones, London, 09/07/2009 23:25
Report abuse

Food probably the best I have had in London in a long while and service that is attentive but doesn't make you feel uncomfortable, hope they can maintain standards as this space has been crying out for a good restaurant for decades.

- Simon Collins, Crayford, Kent, 09/07/2009 15:43
Report abuse

You have to give it a chance the staff were really attentive and the food is different

the piano is a welcome change

we went there at new year under marco and had a great night lets hope this new year is as good

- Jacque, croxley green, 09/07/2009 14:49
Report abuse


Add your comment

 

Terms and conditions Make text area bigger You have  characters left.

We welcome your opinions. This is a public forum. Libellous and abusive comments are not allowed. Please read our House Rules.

For information about privacy and cookies please read our Privacy Policy.


 

Promotions

Food Lovers Rejoice

Autumn is here with a bumper crop of produce. Foodie Douglas Blyde gives us his Top Treats.