Angelina Jolie shows her support as Brad Pitt unveils ambitious New Orleans building project

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The actor's partner Angelina Jolie and son Maddox watch on as he unveiled details of the Make It Right project, which aims to revive the Lower Ninth Ward which was almost totally destroyed in the 2005 storm.

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Thinking big: Brad is planning to help build at least 150 eco-friendly homes in New Orleans

Support: Angelina Jolie and son Maddox turned out to support Brad Pitt's new project

"A hundred and fifty homes is our goal," Brad said near the spot where the Industrial Canal floodwall broke during Katrina and sent a wall of water through the neighborhood.

"But there is no reason why we can't do 1,000 homes, why we can't do 10,000 homes, why we can't do 100,000 homes," he said against an art installation of bright pink rectangles and triangles meant to draw attention to the cause.

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New role: while Brad says he's 'not much of a salesman' he's hoping to encourage people to donate funds to the project

Brad, who owns a home in the city's historic French Quarter with Angelina, said the new homes would incorporate energy efficient appliances and "green" materials and would be built for an average of £72,000.

He has been a vocal critic of faltering government efforts to rebuild New Orleans and has worked with environmental group Global Green USA on a separate project to construct environmentally friendly homes in the city.

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Helping hands: Make It Right is Brad's latest effort to help the area recover from Hurricane Katrina

He has pledged up to match up to just over £2 million in donations for the project, which he announced at a conference in New York in September.

An international team of 13 architectural firms has submitted designs for the single-family homes, the first of which could be finished by May 2008.

The new homes will be elevated to withstand future floods.