Branson's reality is a US flop
Evening Standard reporterUpdated 00:00am on 25 Nov 2004
A reality show starring Sir Richard Branson has flopped in the US.
The Rebel Billionaire features Sir Richard challenging a team of young entrepreneurs to compete to become president of his Virgin business empire.
Promoted as Fox TV's answer to NBC's series The Apprentice - starring Donald Trump - Sir Richard's show has averaged fewer than 5 million viewers per week.
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