Critics' Choice

Restaurants

Fay Maschler

quoteA great deal of thought has gone into every detail of Cha Cha Moonquote

Fay Maschler Cha Cha Moon Music

André Paine

quoteTim Burgess has executed the perfect rock comebackquote

André Paine The Charlatans Film

Derek Malcolm

quoteWe don’t often get to see a Hollywood cast working at full capacity like thisquote

Derek Malcolm Smart People

Reader reviews

Theatre

Daniel, Walthamstow

quoteAn excellent must-see piece of theatre that challenges the audience whilst entertainingquote

Familyman Music

Judith

quoteI've never seen a singer like her! I came out speechless, moved, amazed, optimistic and full of energyquote

Camille Restaurants

Lee, SW18

quoteBrilliant. The food is fantastic and the staff are so friendly quote

Ace Fusion

Beckham bids to keep the cash rolling

By Katharine Barney, Evening Standard Last updated at 10:34am on 21.08.06

 Add your view

 

            David Beckham's new perfume

Beckham lookalikes at a promotional photo shoot for the new his and hers perfume

Look here too

David Beckham was launching his new perfume today as it was revealed his earnings have dropped from £17million to £12million a year.

The fragrance, created with his wife Victoria, shows the footballer's determination to keep "Brand Beckham" alive now he has been dropped from the England squad. Unveiled by two Beckham lookalikes at Oxford Street's Superdrug, the his and hers "Intimately" perfumes follow his Instinct fragrance, launched last year.

The English football team's former captain has already built up lucrative advertising deals away from football with global brands including Gillette, Motorola, Pepsi and Adidas.

Andy Milligan, author of Brand It Like Beckham, said: "[His] management team has always factored in that he will not be a footballer for ever. Being dropped from the team may have speeded things up."

A return to international football is not ruled out. Mr Milligan said: "Just imagine the drama if he went from his current 94 caps to 100. A 'Beckham 100' brand would create a flurry of merchandising opportunities."


More

 

 

Reader views (1)

 Add your view

Here's a sample of the latest views published. You can click view all to read all views that readers have sent in.

Becks doesn't have to worry as soon as he is finished in Madrid, LA or New York will welcome him with open arms. He can sell us his perfume, razors and bring proper (football) soccer to the USA.

- Patti Landsperger, Phillipsburg, NJ USA


Add your comment

 

Your email address will not be published

Terms and conditions make text area bigger You have  characters left.


 


 
 
118.com - Directory Enquiry Service for UK Businesses

118.com - Directory Enquiry Service for UK Businesses

Service
Area or postcode
 
London's Weather
Tonight
Heavy rain
9°c
Morning
Light rain
13°c
5 day forecast
 
 

Daily Mail Mail on Sunday Travel Mail This is Money Metro

Loot | Jobsite | Homes & property | London jobs | FindaProperty.com | Primelocation.com | Educate London | Holiday Villas