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Kate's on the Beaton track
By Laura Craik, Evening Standard Last updated at 11:49am on 04.01.07
Sixties slickers: Kate Moss models a suit from Burberry's spring collection together with, from left, Otis Ferry, Sam Branson and Isaac Ferry. The collection will go on sale this month
Rock checks: Moss holding the £1,095 Beaton bag - named after the photographer - with, from left, Theodora Richards, Georgia Frost, Alexandra Richards and Sam Branson
She might recently have got "married" on a beach in Thailand but Kate Moss was never going to be your typical blushing bride. So it is no surprise that the new Burberry campaign in which she stars sees her surrounded by a bevy of London's most beautiful boys.
Let's just hope that "husband" Pete Doherty is not the jealous type.
Photographs to advertise Burberry's spring 2007 collection, taken by Mario Testino, are like a who's who of the hip in London society. The campaign was inspired by Cecil Beaton, the society photographer who captured artists, pop stars and royalty from the Twenties through to the Sixties.
Shot in the East End, the series of 12 images, two of which are exclusively reproduced here, feature established Burberry faces such as Moss and Stella Tennant alongside rising British models Lily Donaldson and Georgia Frost.
Isaac and Otis Ferry, sons of Bryan, Theodora and Alexandra Richards, daughters of Keith, Jesse Wood, son of Ronnie, and Sam Branson, son of Richard, also feature.
Max Irons, son of actor Jeremy, is pictured alongside the formerly Reubenesque model Sophie Dahl.
The Burberry check is reworked in futuristic silver and the trenchcoat is in soft, beige leather. The collection, which has a strong Sixties feel, was widely praised when shown in Milan in September and is due to go on sale this month.
Testino said: "We agreed that the look we wanted to achieve was a mix of Beaton imagery and the Sixties feeling in London, reinterpreted with the people-and the vigour of today. It's the new, swinging London."
This is the 10th time Moss has starred in a Burberry campaign.
The brand's designer, Christopher Bailey, was the first to stand by her when she was dropped by other brands after allegations of cocaine use in September 2005, saying: "Kate is still a part of our family." Moss went on to star in a record number of fashion advertisements for the autumn/winter 2006 season, including Christian Dior, Louis Vuitton, Calvin Klein and Versace.
But the real star of the new Burberry campaign is the bag.
The Beaton, a slouchy quilted number that comes in black leather, silver python or sliced house check, hangs insouciantly from Moss's shoulder while waiting lists mount up all across London.
Today, it is the accessories which make the real money for any leading fashion house and Burberry is banking that its £1,095 beauty will prove to be spring's biggest hit.
