Weather Morning: 10°c Sunny spells Afternoon: 11°c Sunny

Critics' Choice

Restaurants

Fay Maschler

quoteWith a single dessert and just two glasses of wine our bill was kept in check - but the effort of doing so was not much funquote

Fay Maschler Babbo Film

Andrew O'Hagan

quoteThis is a film with beautiful performances and a visual style that urges you towards reflectionquote

Andrew O'Hagan Bright Star Theatre

Henry Hitchings

quoteAlthough the first half of Kwei-Armah’s production is pacy, funny and intelligent, the energy level then drops offquote

Henry Hitchings Seize The Day

Reader reviews

Film

Squiz, Islington

quoteI loved this film from start to finish. Take the girlfriend, tell your mum - I'd see it again tomorrow and will buy the dvd.quote

An Education Theatre

Joe, London

quoteI saw this last night and can't remember the last time I was so moved in the theatre.quote

This Much Is True Restaurants

Hiroshi Sugiyama

quoteI have been to many of London's so-called best Japanese restaurants and none have been as good as the food that I've had at Aqua Kyotoquote

Aqua Kyoto

Virgin Media is new sponsor of Big Brother

Last updated at 12:08pm on 21.03.07

 Add your view

 

            Virgin Media logo

New deal: Virgin Media will sponsor Big Brother


            Shilpa, Jo, Jade and Danielle

Storm: The Big Brother race row between Shilpa, Jo, Jade and Danielle led to Carphone Warehouse axeing sponsorship

Virgin Media is the new sponsor of Big Brother, it was confirmed today.

The company has signed an exclusive deal with Channel 4 to sponsor the eighth series this summer and will have first refusal on the next Celebrity Big Brother.

"We're a pioneering and innovative company so it made sense to create an alliance with a show that has genuinely changed the face of TV," said James Kydd, Virgin Media's managing director of marketing.

Carphone Warehouse pulled out of its £3 million sponsorship deal following the Celebrity Big Brother race row.

Kydd said: "Big Brother has always come under the spotlight and courted a lot of attention.

"Virgin is known for facing challenges head on and we know that our customers enjoy Big Brother because it's the most unpredictable and exciting TV programme there is."

The Virgin Mobile brand will be at the heart of the sponsorship deal.

Channel 4's head of sponsorship, David Charlesworth, said: "We share so much with Virgin in both brand and business so look forward to pooling our expertise to create a ground-breaking sponsorship."


Bookmark and Share
 
 

Reader views (1)

 Add your view

As a Virgin customer I can assure you I do not enjoy Big Brother. It is a pile of tosh where a bunch of untalented losers desperate to be famous will do anything for their 15 mins of fame. I can't believe after failing to secure us the Sky channels they are wasting cash on BB. I for one will definitely be moving my custom elsewhere!

- Pa, London


Add your comment

 

Your email address will not be published

Terms and conditions make text area bigger You have  characters left.


 
 
 
London's Weather
Morning
Sunny spells
10°c
Afternoon
Sunny
11°c
5 day forecast
 

Games




 
 

Daily Mail Mail on Sunday Travel Mail This is Money Metro

Loot | Jobsite | Homes & property | London jobs | FindaProperty.com | Primelocation.com | Educate London | Holiday Villas