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Now Coleen McLoughlin unveils her new own 'trackie' range
Last updated at 23:17pm on 09.04.08It seems Coleen has not learnt from the deluge of criticism she suffered when seen shopping in a 'chavtastic' pink velour designer tracksuit.
The fiancée of footballer Wayne Rooney was seen doing her supermarket run Alderley Edge, Cheshire, in a navy blue tracksuit.
But this time, the 22-year-old face of Asda, and presenter of ITV programme Coleen's Real Women is being paid to wear it.
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New look: Coleen previews her new sportswear range 'Colly Mac' designed in collaboration with sportswear brand Nike, yesterday in a supermarket in Alderley Edge, Cheshire
Coleen premièred her new 'Colly Mac' range designed in collaboration with serious sportswear brand Nike with whom she has deal worth a reported £1.5million.
The contract, with Nike Women Sportswear, will see her promote her own line of sportswear. She will also model the branded range of tracksuits and leotards.
Coleen in the chavtastic pink velour tracksuit back in 2006
Ridiculous name aside, the clean sober lines are a marked improvement from the loud velour tracksuits she previously favoured.
Formally a generous size 12 - and a self-confessed McDonald's devotee - she lost a stone through regular gym visits and cutting back on fried foods.
Coleen has released a successful fitness DVD and become the face of brands including Diet Coke, Nike, George at Asda and LG, earning her a personal fortune of £5million.
Coleen and Manchester United star Wayne are due to wed in June.
She was keen to set the record straight about what they have planned. "It's going to be a mainly family affair," she said.
"That's what me and Wayne have always wanted. My friends and family know the plans, but they're very good at keeping secrets and we know we can trust them."
Coleen has been engaged to the Manchester United footballer since she was 17, added: "I can't wait to be Mrs Rooney.
