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Victoria Beckham's jeans fly off the shelves of L.A's designer boutiques ... into the bargain basement stores
Last updated at 01:13am on 27.04.08After her solo career bit the dust, ex-Spice Girl Victoria Beckham relaunched herself as a fashion designer, specialising in jeans.
But her dVb range of denim has been taken off the shelves of L.A's designer boutiques - and dumped into the bins of bargain basement superstores.
Victoria's jeans are currently being sold for under £35 in shops like Loemanns in Reseda, California.
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Victoria Beckham strikes a pose at the launch of her jeans in the upmarket store Saks Fifth Avenue, in Boston
Posing: But the former Spice Girl's jeans line has fallen flat
But Mrs Beckham's high flying designer career seems to have taken a nose-dive as her jeans appear at cut prices in bargain stores
The same jeans were for sale for upwards of £145 in Beverly Hills boutiques such as Kitson and Fred Segal.
It is the latest in a long line of troubles for the singer turned designer.
Earlier this month Victoria was reportedly left in tears after a falling out with Fraser Ross, who owns Kitson in Beverly Hills.
The boutique owner pulled dVb off of the shelves after Victoria failed to turn up for promotion work, according to reports.
Posh was later pictured making an appearance at the store amid reports the line was about to be dropped.
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Bargain basement: Loehmann's store is a long way from Saks Fifth Avenue and Kitson
Ross has since denied the reports.
"The rumors are ridiculous - Kitson is extremely proud to be selling dVb by Victoria Beckham. We are fully committed to the dVb collection and our customers and Victoria's fans ask for it daily," he said.
The jeans were at the centre of a bitter denim war last year after a fashion chief slammed Victoria's new designs and called the fabrics she used "cheap".
After Victoria left trendy label Rock & Republic to start working on her own company the firm fired back branding the jeans "seriously overpriced" and made from "cheap fabrics".
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Binned: The Beckham denims have been slashed in price
A spokesman for Robert de Keyser, owner of distributor Dekeyser Fashions, said: "The new Beckham range appears to be seriously overpriced for a line which is made, unlike other premium denims, in China out of a cheap fabric.
"Whatever Victoria learned about denim from working with Rock & Republic appears to have been lost."
Posh refused to be dragged into the row.
Her spokesman said at the time: "Victoria had a happy working relationship with Rock & Republic and she's not going to start being negative about them now."
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Kickabout: David Beckham appeared on the Ellen DeGeneres show yesterday
Despite the negativity surrounding his hapless wife, the other half of brand-Beckham continued the pair's relentless publicity assault on the U.S.A.
David Beckham appeared on the Ellen DeGeneres show yesterday, where he demonstrated his football skills in the studio.
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Reader views (5)
Come on you guys. Give the Beckhams a break! Gosh! ... if Victoria & David were that dumb how would they have achieved what they have achieved (for undoubtedly they have achieved) today?
It takes a bit more than luck don't you think?
They might have played more on their publicity than their talent (of which they do have some... no matter how small..), but they sure did a darn good job!
I'm certainly not a die hard fan, but I give credit to whom credit is due. Anyone that can achieve that is worth a bit of admiration! Give to Caeser what is Caesar's!
2 thumbs up to them!
- Ecan, uk - london
I doubt those are the original dVb jeans which in display in Loehmans. And even if those are original, I don't think it's Victoria who put them there to be sold. There must be some ***** who put those jeans there or copied the jeans and claims that those are original! Bet someone will be getting sued sooner rather than later!
- Moon, k.l, mas
Does this mean they will be leaving the US soon? Shame I am not going to miss them.
- Crystal, Denver, CO,USA
£145.00 for what is only a pair of jeans! Pure greed! The Beckham fans can't be that much thought of if they are expected to pay that kind of money! Disgraceful! Thank God the Americans have refused to fall for all the over hyped and self publicised Beckham emptiness!
- Steve, Upton Park
Good. America sees sense.
- Sal, LA
