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Matthew McConaughey turns shy for latest ad campaign - insisting that his chest is covered up for US audiences
Updated 18:30pm on 19 May 2008Hollywood stars can be uncharacteristically coy when it comes to advertising campaigns and Matthew McConaughey is no exception.
The 38-year-old, current face of Dolce & Gabbana's new fragrance The One, insisted on shooting two ads to preserve his modesty at home in the States.
'Matthew didn't want to be bare-chested on billboards in America, although he doesn't seem to have a problem stripping off in his films,' says a source.
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Coyy: Barechested Matthew in the European and Asian version of the ad, he has insisted on having her shirt on for US shoot
'He insisted on having his shirt on for the ad in the States, and off in the one for Europe and Asia.'
That didn't prevent the shirtless version from finding its way on to YouTube, where it has become an overnight hit - in America.
The actor announced earlier this year that he is expecting a baby with girlfriend Camila Alves.
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Modest: Matthew McConaughey with model girlfriend Camila Alves
He said recently: "I feel blessed and lucky. I've wanted to be a father since before I was 10 years old."
"I've always looked forward to it and when I was a kid I always thought 'You've made it when you're a father'. It's a huge chapter change in life."
