Gary Lineker's frequent holidays with his bikini-clad girlfriend Danielle Bux appeared to have boosted her career - she's been named as the new face of lingerie chain La Senza.

The former air hostess, 28, has shown off her stunning figure in a series of beach holidays with the Match Of The Day host, 47.

In the high street underwear store's latest campaign, Bux poses in a series of sexy shots for the 'One Price Fits All' campaign.

Buxom Bux: Danielle Bux shows off her enviable curves in lacy lavender lingerie

The Welsh-born brunette follows in the footsteps of Hollyoaks actress Gemma Atkinson, Emma Heming - girlfriend of Bruce Willis - and Czech supermodel Petra Nemcova, who have modelled for La Senza.

Bux will be modelling La Senza's 'full support' range for women with larger busts.

The model started dating the former England footballer last September after being set up on a blind date and Bux and her daughter Ella moved into Lineker's home earlier this year.

Lady in black: Danielle Bux strikes a pose in a sexy black ensemble

Lineker has four sons George, 16; Harry, 14; Tobias, 13; and Angus, 12; from his 20-year marriage to Michelle Cockayne, which ended in divorce in 2006.

The father of Bux's daughter Ella is ex-Coventry City player Adam Willis.

Since the couple started dating, they have been photographed on frequent holidays, including trips to Lineker's vacation home in Barbados.

Celebrity couple: A clothed Danielle with Gary at Ascot in May