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Paris Hilton dons skimpy swimsuit and miniskirt to promote her latest product - a headband
Last updated at 17:43pm on 25.08.08
She's the queen of self-promotion but Paris Hilton surpassed herself when she launched a hair extension headband wearing a barely there swimsuit with her name emblazoned across it and a tiny skirt at a photoshoot in Malibu.
The 27-year-old heiress was supposed to be plugging the Bandit band - which is billed as the first interchangeable hair extension headband - but clearly couldn't resist the opportunity to be centre of attention.
Keeping her hair on: Paris makes sure that she remains the centre of attention despite supposedly promoting a head band
Don't forget my name: Paris take self-promotion to new heights during the photoshoot in Malibu
'My goal was to bring myself and my personality into this project,' the 27-year-old said.
'I have been wearing extensions for years, and there is nothing out there like this product. Every woman should have one.'
The faux hair is 100% polyester and attaches to a headband with velcro - an innovation the product's inventors say makes it possible for anyone to 'change their look within minutes'.
The headband may be a good move for Hilton, who was caught out on the red carpet earlier this month after apparently failing to apply her extensions properly.
Hair-raising: Hilton - pictured at a nightclub opening last month - was caught out when her extensions were clearly visible under her real hair
