It sounds like every woman's worst nightmare - walking along a busy high street in only your underwear with a roll of toilet tissue trailing from your knickers.

Model: Atomic Kitten star Liz McClarnon

But that is exactly what happened today when Andrex launched the Andrex Shea Butter knickers.
Ten models wore the underwear designed by Ayten Gasson outside Selfridges in Oxford Street, central London - and each sported a tail of toilet roll.

After showing off the knickers, the models handed out goody bags and raised money for women's charity Look Good...Feel Better.

The lingerie launch coincides with Andrex's new toilet tissue, Andrex Shea Butter.

Models launch the new range at Selfridges

Backed by former Atomic Kitten star Liz McClarnon, the lingerie costs £10 with half going to the women's charity.

She said: "I am really excited to be involved with the launch of the new Andrex Shea Butter Knickers.

"Not only are the knickers beautifully designed by Ayten Gasson to feel extra soft and gorgeous but it's a real privilege to be able to support such a worthy cause at the same time.

"The knickers are really luxurious, just like Andrex Shea Butter, and just make you feel fabulous the moment you put them on."

One thousand of the limited edition knickers are on sale now from www.andrexsheabutter.com

Look Good...Feel Better is a charity that holds make-up workshops and free skincare to combat the visible side-effects of cancer treatment.