Morning:
14°c
New Moon is nothing if not an international advertisement for the hungry virtues of virginity and young people can’t get enough of it
Some fares could fall by more than a third when Oyster is extended to every national rail station in London, it has emerged
More...
Corset-clad Mel B jumps out of giant birthday cake
Last updated at 09:43am on 03.09.09Former Spice Girl Mel B emerged from a giant cake to help lingerie brand Ultimo celebrate its 10th anniversary.
The singer, nicknamed Scary Spice during her time with the girl band, wore a sparkling corset for the celebration in London.
Surprise: Mel B pops out of a cake
Ultimo was founded by entrepreneur Michelle Mone in 1999 with the launch of a cleavage-enhancing bra.
The brand was worn by Julia Robert during her Oscar-winning performance in Erin Brockovich and has gone on to become a multi-million pound business.
Raunchy: Mel showes off her red corset
Mel B said: "It's been fantastic to be the face and body of Ultimo and I am so happy to be here to celebrate its 10th birthday.
"It's been great to work with Michelle and her team since being signed and I wish them all the best for the next 10 years."
Mrs Mone said she was "incredibly excited" about the celebration and described Mel B as a "phenomenal ambassador" for the brand.
"The fact that we've come so far in 10 years is testament to our commitment to designing and producing gorgeous, well-fitted and innovative lingerie and swimwear," she said.
Ta da: Ultimo is 10 years old
After popping out of the cake at the Debenhams store in Oxford Street, Mel B met fans and signed autographs.
Caroline Greenslade, Debenhams' head of lingerie design, said: "The brand has gone from strength to strength and is a great asset to our lingerie offering.
"We look forward to welcoming many more birthdays and gorgeous Ultimo ambassadors in the future."
Ultimo will launch its 10th anniversary autumn/winter collection featuring Mel B later this month.
