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Harry Potter stars release 1000 balloons on Millennium Bridge

By Amira Hashish, Evening Standard Last updated at 14:29pm on 01.10.09

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Harry Potter stars Evanna Lynch (Luna Lovegood) and Matthew Lewis (Neville Longbottom)joined us on Millennium Bridge to chat about the film and give us an insight into what we can expect from the next installment.

To mark the launch of the Harry Potter and the Half-Blood Prince pre-order on DVD, 1000 balloons were released from Millennium Bridge.

Each balloon has a card attached featuring a unique code that will entitle the holder to register online at www.warnerbros.co.uk/harrypotterballoon between 1 October 2009 and 4 December 2009 for entry into the grand prize draw.

The grand prize draw will take place on 7 December 2009 – being the date on which Harry Potter and the Half-Blood PrinceTM is available to buy on Blu-ray and DVD.

Reader views (5)

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This balloon release "is wicked" and also thoughtless. Balloons that land in the sea - balloons released in London have ended up in the sea off Guernsey - can kill turtles and cetaceans (whales and dolphins.) These animals die of intestinal blockage because they ingest the partially deflated balloons that are floating on the sea surface mistaking them for prey items.

- Richard Lord, United Kingdom

Their is most likely going to be a fight with getting your hands on those balloons. In a way I am happy that I won't be part of the ballon grabbing fight, but on the other hand, I am sad that the contest was only for the UK! I live in the US and I am sure that no ballons will reach all the way over here and if any of the balloons do make it over to the US than all I can say is "WOW!!!"

- Rose, Lake Zurich,IL, USA

I don't think this will clutter and litter the world. People are going to be fighting over these balloons. I'm all the way in the US and I'm searching the skies for a death eater balloon. It would be so tight to be in a HP movie!! LONG LIVE HARRY POTTER (and luna)!!!!

- Eden, Indiana, USA

Do they not know that these will land all over the country and make a enormous mess? Like mass scale litter.

- Mb, UK

I have to say, I’m very disapointed with WB, Matt and Evanna. It was a neat idea, but terrible execution.

How could they not know what trouble this can cause? Do they just not care?

- Alex, Georgia, USA