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Cheryl Cole's hair has X Factor in new L'Oreal campaign
Last updated at 13:01pm on 28.09.09With her signature chestnut locks gleaming as she smiles into the camera, Cheryl Cole has the "X factor" as she gives us the first glimpse of her new campaign for L'Oreal Paris.
Cole is fronting Elvive's Full Restore 5 range, a one-stop shop for the nation's top hair problems, which has been developed following a survey of thousands of women.
The X Factor judge wears a red dress to complement her loosely curled, almost waist-length tresses.
The range is the first that L'Oreal Paris has formulated a product to target what it has found to be the top hair problems of UK women - weak, limp, lifeless, dull and straw-like hair.
It includes a shampoo, conditioner, conditioning spray and a replenishing masque and night serum.
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Reader views (4)
That damn small print exclusion thing - they do it with mascara adds too which is annoying because it effectively means they can protray their product to do something it never can do.
- Isabel, Woking
If that was all her own hair I'd be far more impressed, as it is she's widely acknowledged that she uses hair extensions ... look out on the adverts for a tiny little bit at the bottom saying something like "Cheryl's hair enhanced with extensions" most likely ....
- Louise, Essex
Yes, she does. Hardly an honest advertisement.
- Michelle, London
Doesn't she have hair extensions????
- Jk, London
