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Kevin Pietersen's the new Brylcreem Boy
By Alistair Foster, London Lite Last updated at 12:32pm on 29.09.09Kevin Pietersen was today unveiled as the new Brylcreem Boy and admitted he had big shoes to fill.
New Brylcreem Boy: Cricketer Kevin Pietersen
The 29-year-old England cricketer, the first celebrity to represent the brand in a decade, was chosen because of his “creative style” and “confident swagger”.
Creem of the crop: Denis Compton's Fifties advert
He follows in the footsteps of Fifties cricketer Denis Compton and David Beckham, who was dropped in 1999 for shaving his head.
Pietersen said: “I'm eager to bring my own style and personality.”
Dropped for shaving his hair: David Beckham
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Reader views (2)
eh, does anyone under 60 still use Brill Cream?
- Mark, St Albans
Brylcreem expect us to regard as a fashion icon a man who thought dying a blue badger streak in his hair was the height of cool sophistication ? No accounting for taste, I suppose. Personally, I would never follow the advice of someone with a compulsive tendency to mistime hooks straight to Third Man.
- Richard, London UK
