Big Brother bosses pinning hopes for failing show on a Brand new hijacker

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Brand will be the fifth celebrity on Big Brother: Celebrity Hijack to give the housemates orders and will take over tomorrow from Kelly Osbourne, who is in charge tonight.

His show will be aired on Wednesday and E4 bosses will be hoping his popular, off-the-wall-comedy can rescue the show's plummeting viewing figures.

Comic Matt Lucas was the first star to step into the role when the show launched last Thursday on both Channel 4 and E4.

Only 3.1m viewers tuned in, compared with last year's viewing figures of 7.1m.