Big Brother's future in doubt as viewing time gets moved to 'graveyard slot'

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The fly-on-the-wall reality series has faded in popularity, attracting just 2.5m viewers during Season Eight last summer.

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Happier times: The cast of Big Brother 8 is likely to be the last one viewed by a prime time audience

Top shows such as At Home and Kitchen Nightmares have been performing considerably better than Big Brother - once a prime time favourite in Britain and the USA.

Published reports claimed the show would be moved to the small hours of the morning - and that its long term future is now in serious doubt.

C4's director of programmes, Julian Bellamy, told Broadcast magazine: "Exactly where we play Big Brother in the summer has yet to be decided. It will depend on the quality and mix of the new programmes coming through."

Bellamy confirmed, however, that Big Brother would definitely air on both C4 and E4.