Amy Childs models Sport Relief T-shirt ... and nothing else

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The former The Only Way Way Is Essex star goes for racy - rather than racing - to launch the new Sport Relief gear which will raise cash for charity.

Childs said even those who struggled with athletic ability could do their bit by buying an official shirt for this year's campaign.

She joined stars such as Olly Murs, Stacey Solomon and Kara Tointon in modelling the gear from the 2012 Sport Relief range.

Childs said the shirts would help to transform lives in the UK and some of the world's poorest countries.

"Like me you don't need to be sporty to get involved with Sport Relief," she said.

"Trust me, the only way is to buy the T-shirt, look fantastic and know you're doing your bit."

Shirts for adults and children are available from Sportsdirect.com and they can also personalise the shirts by adding letters and numbers.

Dave Forsey, chief executive of Sportsdirect.com, said: "We are delighted to be partnering with Sport Relief and look forward to contributing to another phenomenal campaign."

Sport Relief is being celebrated from March 23 to 25. Around a million people are expected to take part in the sponsored Sainsbury's Sport Relief Mile.