'Coke shame' pictures of the new Kate Moss: Model Alice Dellal caught in drug scandal

In spite of a colourful family background, Alice, 20, has so far managed to keep her reputation intact  -  but she now seems to have shed her clean-living image.

For the socialite model, who boasts high profile friends including James and Elizabeth Jagger and Leah Wood, is pictured in a series of curious photographs with what appears to be drug paraphernalia.

Scandal: Model Alice Dellal caught on film with an Oyster card, a line of white powder and a hollow tube

Alice replaced Kate Moss as the face of Agent Provocateur earlier this year but has also modelled for Dame Vivienne Westwood and Mango.

Friends close to the model fear that she is moving heavily into the party scene  -  and that it could ruin her career.

A source said: 'It's quite shocking for someone with such apparent talent to be photographed like this. It's worrying.'

Body of evidence: Alice with what appears to be a wrap of drugs

In the first picture, taken in July, Alice is shown with a friend looking up to the camera. Nearby, a suspicious white powder, believed to be cocaine, is laid out on the back of a DVD case with an Oyster card and a hollow tube.

In the second picture, taken in March at a party in south London, Alice is seen sitting on a sofa dressed in her trademark leather jacket and shirt holding what appears to be a wrap of cocaine.

Turning her back to those next to her, Alice seems more concerned with the task in hand.

Party girl: Alice, taking a tumble during a recent night out at Bungalow 8, is a fixture on London's social scene

The heiress, due to inherit an estimated £800 million, is the granddaughter of the controversial property tycoon Jack Dellal, 83, also known as Black Jack for his love of gambling tables around the world.

One of her aunts, Suzy, died from a heroin overdose while studying in Paris.

Alice follows a long line of high-profile celebrities who have modelled for Agent Provocateur.

Rising star: Alice in an ad campaign for fashion label Mango

Peaches and Moss, to name but two, have posed leaving little to the imagination.

Alice's father, entrepreneur Guy, was a former escort of Mick Jagger's ex Jerry Hall and has an interesting history.

In 1978, when he was 21, he was accused of being involved with a ring that smuggled cocaine worth £40,000 into Britain.

It was decided that he had been used by dealers and he was fined £2,500 and given a 12-month suspended jail sentence.