David Beckham adopts 'Slim Shady' rapper look

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Shoulders hunched, squatting close to the ground in a baggy white T-shirt and shorts with knitted hat, David Beckham's pose mirrors that of controversial rap star Eminem.

Modelling his new lifestyle collection for Adidas, Beckham has chosen a range of loose-fitting tracksuits and hooded tops favoured by the rap and hip-hop community.

Is it Beckham, or rapper Eminem?

With more then 70 million album sales worldwide, Eminem has attracted praise and condemnation in equal measure for his lyrics which some claim promote homophobia and violence.

Beckham's latest launch is part of publicity campaign aimed at introducing the former England captain to the U.S. market.

The 31-year-old is moving to the Los Angeles Galaxy from Real Madrid at the end of the season after agreeing a five-year, £250 million deal.

Beckham himself claims he is not harbouring any illusions about the football in America.

He said: "I'm not silly enough to think that soccer is going to be as big as baseball, American football or basketball. But if I can help in some way bringing the kids through in the U.S. then I will have achieved what I want to have achieved."