Eau de X Factor: Show bosses bottle the scent of success in new moneyspinner

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Fremantle Media are encouraging viewers who already spend money on concerts, singles and voting for their favourite contestants each week to buy the show's branded fragrances, X Factor Him and X Factor Her.

Fans of the show, which has produced chart-topping stars such as Leona Lewis and Shayne Ward, can buy the scent of success in 30ml bottles priced at £12.99 each.

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Smell like a winner: Programme bosses have come up with a new moneyspinning idea for fans of the hit show X Factor which has produced stars Shayne Ward and Leona Lewis - by launching his and hers X Factor perfumes

The X Factor perfume promises wearers "part of the excitement and glamour of becoming a pop star", according to manufacturer ScentUps.

The men's version smells of lemon, bergamot, lime, apple and pineapple, while the women's has a floral scent.

X Factor owner Fremantle Media had done a deal with ScentUps to make the fragrances which will be launched on the high street this week through The Fragrance Shop.

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Scent-sational: X Factor star Leona Lewis has already got plenty of the elusive quality - but for those who don't , maybe the perfume will help

A spokeswoman for The Fragrance Shop said: "Since the talent show phenomenon first launched there has been massive debate about just what constitutes the X Factor and more importantly who has it, and now it's been bottled for everyone."

It is the latest in a long line of scents with celebrity associations but it is thought to be the first named after a British TV show.

The perfume market is crowded with celebrity perfumes including scents by Jordan, Jade Goody, Victoria Beckham and Jennifer Lopez.

Programme bosses said more X Factor branded products may follow, including sweets, toiletries, and make-up.