The sleeveless dress sold to a private European buyer at Christie's sale of film and entertainment memorabilia.
It fetched more than six times the price expected by the auctioneers.
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Icon: Audrey Hepburn's pink dress worn in her signature film Breakfast at Tiffany's sold for £100,000 at auction in New York
Hepburn wore the pink dress in the much-loved film which made her a worldwide star and style icon
Last year the iconic black dress she also wore in the film sold for more than £400,000 at a London auction.
Christie's said it had expected the pink dress to sell for as much as £15,000.
Other items on sale included Marilyn Monroe's script for "Something's Got To Give," with the actress' handwritten notes, which sold for £10,000.
Stan Laurel's iconic bowler hat sold for £13,300
A programme from President John F. Kennedy's birthday celebration that featured the actress at Madison Square Garden went for £33,000.
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