Indiana Jones and the David Beckham copycat as Becks gets rugged for new ad

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The 32-year-old sports a rugged look inspired by Indiana Jones, complete with fedora and brown leather jacket, for a new campaign for Pepsi.

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Hero: David Beckham channels Indiana Jones in a new ad campaign for Pepsi

He teams up with six of the world's biggest football stars for the multimillion-pound advertisment, including Thierry Henry, Ronaldinho, Cesc Fabregas, Lionel Messi and Frank Lampard.

The dream team kick the ball around a series of exotic locations, ending up on a remote beach called 'Nowhere'.

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Thirsty work: Beckham later trades in the hat and jacket for a beach scene

The ad promotes a new social networking website 'Youniverse' that allows users to set up their own profile and compare their interests with the sporting champions.

Other celebrities, including musicians, are expected to be added to the site, which has been created as part of a drive to reach young consumers

Meanwhile, David quashed recent speculation he is unhappy in America and is looking to quit LA Galaxy.

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Dream team: Lionel Messi, Thierry Henry and Ronaldinho get in on the act

He has laughed off the talk, insisting his family are now comfortably settled in their adopted home city.

He said: "Nothing could be further from the truth. I've said from the moment I've arrived everything's been great and that everybody's treated us so well.

"Not just on the football side of things, but the family side. The children are happy in school and Victoria is happy living in LA.

"I'm not going anywhere."