James Blunt croons his cheesy lyrics...and they all come flocking

Surrounded by a bevy of semi-naked young women two years on, James Blunt proves he has not lost his touch.

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Blunt, a former Household Cavalry officer, has earned himself a reputation as quite a ladies' man over the past 18 months

The 33-year-old singer spent the night flirting and dancing with a host of models and dancers in the exclusive VIP Room nightclub in Cannes.

Partying alongside celebrities including Jude Law and former Baywatch star, Pamela Anderson – who arrived fashionably late at 3am – Blunt alternated between glasses of champagne and bottles of beer at the Playboy Legacy party.

While the women vying for his attention sported an array of mini skirts and skimpy bra tops, Blunt opted for comfort over style, wearing a stained grey t-shirt and a pair of baggy jeans.

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Cheesy: Blunt tells admirers they're beautiful - just like he does in the hit song

"James looked to be having the time of his life," said a fellow party goer.

"He clearly has an eye for the ladies and was in his element, surrounded by busty centrefold models.

"Two striking brunettes in particular seemed to catch his eye and after a beer or three, he had enough Dutch courage to flirt outrageously with them.

"They joked afterwards that he even used the phrase, You're beautiful' to each of them as a pretty cheesy chat-up line.

"But whatever his secret, it obviously worked because he was the envy of all the men in there."

Blunt's nightclub escapades came after he spent a relaxing afternoon yachting around the Riviera with Miss Anderson's rock star ex husband, Kid Rock.

And he is understood to have attended a second Playboy party, this time on a different yacht.

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Of course, Blunt, a former Household Cavalry officer, has earned himself a reputation as quite a ladies' man over the past 18 months.

He reportedly split up with his long-term ex-girlfriend, Camilla Boler, after a brief fling with socialite, Tara Palmer Tomkinson.

A six-month relationship with Czech supermodel and tsunami survivor Petra Nemcova also ended recently, although the pair is understood to remain close.

Since then, he has been linked to a string of glamorous women, including American actress Lindsay Lohan and IT girl, Paris Hilton.