JLS backing the 'latex factor' for safe sex

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The soulful quartet have teamed up with Durex to launch a range of condoms promoting safe sex through the band name.

The boys are hoping the "latex factor" will help keep their fans infection free as they make sweet music across the land.

The Just Love Safe range will consist of four different packs of extra safe condoms, each branded with the band members' individual colour.
They will be sold in chemists and grocery stores throughout the UK.

Proceeds from the sales will go towards the newly established JLS Charitable Foundation for worthy causes.

Band member Jonathan "JB" Gill explained: "We will not be making any money out of the sale of Just Love Safe.

"Every penny we make from the sale of the condom range will be put into the JLS Charitable Foundation."

Fellow JLS hunk Marvin Humes added: "We came up with the idea of Just Love Safe as we wanted to send a clear message out to fans that are over 16 and sexually active - and that is to always use a condom during sex."

It is hoped that JLS's involvement will help convince young adults to take note of the safe sex message.

Figures show that the UK has one of the highest rates of sexually transmitted infections and teenage pregnancies in Europe.

Simon Blake, director of sexual health charity Brook, said: "It is brilliant that JLS, role models for millions of young men and women, have teamed up with condom giant Durex to promote responsible and safe attitudes to sexual health.

"Young people tell us time and time again that pop stars influence them."