Jordan the buxom mermaid makes a splash at book signing

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The star arrived at Waterstone's in Harrods dressed as an eye-popping mermaid, complete with flowing black tresses and a pink fishtail skirt in her most fanciful fashion ensemble to date.

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Long tail: Katie Price at a book signing in London's Harrods today

She set aside her racy alterego Jordan for the afternoon, covering her stomach and cleavage in sheer cloth for the occasion.

Katie was bringing to life her new children's books Mermaids & Pirates, her latest foray into the world of literature.

She is already the author of three best-selling memoirs as well as toddlers' books and novels for both children and teens - most of which have been ghost written by former journalist Rebecca Farnworth.

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Seafaring: the best-selling author has released Mermaids & Pirates, a new series of children's books

Just last night she was rubbing shoulders with acclaimed authors including JK Rowling and crime writer Patricia Cornwell at the prestigious British Book Awards.

Her book My Pony Care Book was nominated for the WH Smith's Children's Book of the Year, however she lost out to Francesca Simon's Horrid Henry and the Abominable Snowman.

The awards take votes from both the book-buying public and the Academy of the British Book Industry made up of publishers.

Story time: Katie pulled on a long black wig and fanciful costume for the occassion