Kate Moss dropped by Agent Provocateur for younger model

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The 34-year-old supermodel has starred in several advertising campaigns for the British lingerie firm since 2006, but is set to be replaced by half-Brazilian, half-British socialite Alice Dellal.

Dellal, 20, shot a trial photo shoot with Agent Provocateur last week, according to The Sun.

Out with the old, in with the new: Kate Moss (left), pictured partying in London last week, is being replaced by Alice Dellal (right)

The newspaper claims Agent Provocateur co-founders Joseph Corré and Serena Rees have decided to go for a trendier, edgier model following Moss' recent bridal lingerie campaign.

A source said: 'Everyone is stunned. Kate's shots were really well received, but bosses thought it was time to move on.

'They want a fresh new face and think they've found the candidate in Alice.'

Describing her love for the range earlier this year, Moss said: 'I find it's the most sexy lingerie to wear.

Blushing bride: Kate Moss poses in virginal white for Agent Provocateur's bridal campaign

'I love their attention to detail and I'm a particular fan of the kicker bum detail.'

Lily Allen was originally hired to take over from Moss earlier this year, but she was ditched after Corré and Rees failed to agree if she was the right girl for the job.

According to a source, Rees chose Lily but Corré 'wasn't keen'.

Dellal is known for her edgy look thanks to her partially shaved head and nose ring.

She has already modelled underwear for lingerie firm Pussy Glamore.

In December, Jerry Hall denied reports her son James Jagger was dating Dellal, insisting they were old friends.