Kate Moss goes blonde for one of her raunchiest shoots ever

Similarly arresting is her navy chiffon party frock, so short it reveals a glimpse of underwear.

It is part of the 33-year-old model's racy Christmas range for Topshop, which also includes a lace cape leaving little to the imagination.

But it is her blonde bob-length hair which marks the most striking contrast to her previous, slightly dishevelled look.

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Bed cover: Kate models clothes from her new Christmas collection for Topshop

In the photoshoot for i-D magazine, her heavily-kohled eyes peer out from under a fringe with the caption: 'You want me to say who I am?'

While Miss Moss showed off a perfect pair of legs modelling her range, this could be down to the airbrush artist. For in June, a short skirt gave away her knobbly knees, sinewy thighs and puckered skin.

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Grand designs: Kate's new Topshop range will cost from £35 to £250

Her revamped image mirrors her changing personal life. After a turbulent relationship with Pete Doherty ended earlier this year, she embarked on a romance with Jamie Hince, guitarist from the band The Kills.

Her first collection saw queues of shoppers descend on the Oxford Street flagship store in May after she fleetingly appeared in the window. Sales in the first week topped £3.5 million.

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Back in step: Kate and her boyfriend Jamie headed to a party in Islington

Last night Moss was back in Oxford Street promoting a new hair care range by James Brown at Boots.

She was wearing a T-shirt featuring a picture of Hince on the chest.

She later met up with Hince and they headed to the home of her friend Davinia Taylor.

The couple had just returned from a romantic two-day holiday in Ibiza earlier this week, which reportedly cost the star £100,000.

The lovers were joined by a group of friends on the whirlwind visit, including former Hollyoaks actress Davinia Taylor.

Meanwhile Moss's ex-boyfriend Pete Doherty has become the face of Roberto Cavalli's 2007/2008 advertising campaign.

Caffine fix: Kate heads off for another night out, this time visiting Mayfair's Claridges hotel