Meet the new Avon Lady - Reese Witherspoon - Showbiz

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The Legally Blonde star, who is the company's first-ever global ambassador, said she was thrilled to be taking on the job and felt it was her chance to give something back.

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Actress Reese Witherspoon has been unveiled as the new face of Avon

Avon has built its image on using home-based freelance staff to sell products to their friends, families and neighbours, a ploy which has won the actress's approval.

"I feel like Avon is amazing to create these opportunities for women to create incomes for their families," she said.

"There are more than five million Avon representatives all over the world, starting a business for themselves, very inspiring.

"I feel a great responsibility in my own life to give back to society.

She added the company was "very much in touch with what women are concerned with, what they need and what they aspire to."

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Reese said she was thrilled to be giving something back

Reese, 31, has two children Ava, eight, and Deacon, four, with former husband Ryan Phillippe who she divorced in 2006.

Looking fresh faced and glamorous in a cream shift dress and high heels, she was unveiled as the face of Avon by the company's chairman and chief executive Andrea Jung.

"We are thrilled to welcome Reese as our global ambassador and believe she will give a strong voice to the company's commitment to empowering women," she said.

Reese, who won an Oscar for her role in Walk the Line, will also be honorary chairman of the Avon Foundation.

The charity's campaigns relate to breast cancer, domestic violence and emergency relief.

Reese, 31, is following in the footsteps of fellow actress Salma Hayek, who has also been the face of Avon in the past.