New face Isabella may not be to everyone's taste

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Now it seems the 24-year-old blonde - current squeeze of Sir Richard Branson's son Sam, 21 - has had a change of heart.

"She's been signed up as the new face of cult label Ananya," reveals my fashionista spy.

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Isabella Anstruther-Gough-Calthorpe, 24, is treading the boards in a small role in the West End's Dirty Dancing

"The boutique is a favourite of Isabella's and, when the designer Anu Mirchandani offered her the job, Bella was thrilled." Ananya, with its flagship store in London's Notting Hill, is a favourite of Madonna, Kate Moss, Keira Knightley and Sienna Miller.

But with Isabella, as its face, it might not have a fan in Prince William's on-off girlfriend Kate Middleton.

William has been rumoured to have a crush on Isabella, the daughter of banking heiress Lady Mary Gaye Curzon, whose father was the 6th Earl Howe.

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