Petra Nemcova unveils her provocative new lingerie campaign

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The 28-year-old is the latest star to be named the face - and knock-out body - of lingerie company La Senza.

She follows the footsteps of former Hollyoaks actress Gemma Atkinson and socialite Sophie Anderton who have both appeared in raunchy shoots for the brand.

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Racy: Petra Nemcova models La Senza's new Autumn/Winter range

In the pink: buxom Petra has taken over from former Hollyoaks star Gemma Atkinson as the face of La Senza

Petra says: "Lingerie modelling makes you feel so sexy and good about yourself. I really enjoyed the shoot, there was a fantastic team - we had tons of fun.

"Some are sexy, some girly, some comfy and some a bit more risque - but they all make you feel great.

"My favourite garment was the black push-up bra - it had such great shaping but still has very thin straps."

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Smouldering: Petra Nemcova, who once dated James Blunt, shows off her sexy side

Petra was first spotted by a talent scout in Czechoslovakia at 16 and went on to become a popular Sports Illustrated cover girl.

While she has enjoyed a successful career, she has also experienced heartache - she surviving the 2004 tsunami after clinging to a tree for eight hours, but the disaster claimed the life of her fiancé, British photographer Simon Atlee.

She has since launched her own charity, Happy Hearts, which raises funds for children affected by the tragedy.

Earning her stripes: the 28-year-old is a former Sports Illustrated cover girl