Sacha Baron Cohen's body bleach accident

My Account
Logout

Create an Evening Standard Account

Use your social network

Save time by using your existing account to sign in to Evening Standard

We'll never share your information or post anything to your account without your permission

Welcome! Sign in here

Use your social network

Save time by using your existing account to sign in to Evening Standard

We'll never share your information or post anything to your account without your permission

Forgot your password ?

Registration

* indicates fields that are mandatory

Email *

Password *

Confirm Password *

First name *

Surname *

Postcode *

Country *

Mobile phone number

Username *

Gender *

Year of birth *

When you sign up...

You will have access to all our online competitions, discounted offers and can post comments on our site.

You will also receive The Weekender newsletter sent every Thursday - it’s full of fantastic offers and ideas for the weekend. You can update your email preferences in your account page when you log in.

Other newsletters and emails

Homes & Property Newsletter - Yes I want to receive the weekly email with all the latest news on property in the capital

Occasionally we would also like to send you relevant emails detailing specific offers either from ourselves or carefully selected partners. If you would prefer not to receive these then please tick the appropriate boxes below. We will never pass on your details.

I do not want to receive additional offers and information from the Evening Standard

I do not want to receive additional offers and information sent by Evening Standard on behalf of carefully selected partners

Terms and Conditions

* I have read, understood and agree to be bound by the terms and conditions of Evening Standard

Registration

Mail Sent for Registration Confirmation.

A confirmation email has been sent. Please activate your account by clicking on the activation link sent in your mail box.

Rash decision: Sacha Baron Cohen's gay disguse backfired

He was said to have come out in a burning rash after suffering an allergic reaction to the chemicals, including hydrogen peroxide. The incident happened while he was filming Bruno, a "mockumentary" about a camp fashion reporter.

A source said: "Sacha is committed to as much realism as he can muster in his film.

"He'd heard that all-over hairlessness is a popular trend in the gay community, so he thought he'd bleach all his hair so it looked invisible." Baron Cohen, 37, made an emergency doctor's appointment and was given medication to counter the rash. He suffered no long-lasting ill effects.

But the source added: "It was so severe around a certain part of his anatomy he couldn't sit down for three days." Bruno is due to hit cinemas on 10 July. In it, his character crashes the Paris and Milan fashion weeks and a rally to ban gay marriages.

Bruno follows Baron Cohen's 2006 comedy hit, Borat, in which he played a Kazakhstan reporter trying to understand the American way of life.

Both Bruno and Borat were sketch characters in Baron Cohen's TV series, Da Ali G Show.