'Smelly' Brook is in the pink as she launches her own perfume

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The model and star of BBC's Strictly Come Dancing wore a flowing pink dress to the launch of the fragrance at Superdrug on Oxford Street.

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Pretty in pink: Kelly wore a flowing pink dress to the Oxford Street launch of her new scent

She joins the likes of Jordan, Victoria Beckham and Christina Aguilera, all competing in the celebrity perfume market aimed at teenagers and young clubbers.

Her scent is described as "sexy, fruity and enticing" and designed to capture "retro glamour".

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Kelly's scent is described as 'sexy, fruity and enticing' and is aimed at teenagers and young clubbers

Posing in pink: Kelly clutches her new perfume

She said: "I've been involved in every step of the development of my fragrance to ensure that everything about it is perfect - from the intriguing scent to the beautiful bottle."

The perfume is produced by British firm Baylis & Harding and is priced at £17.95 for a 25ml bottle.

All smiles: Miss Brook looks delighted with her reception