Unlucky-in-love Robbie Williams loses out again after splitting with his latest girlfriend

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Insiders say Rob desperately wanted the relationship to work and even took Ayda on romantic trips to Europe and more recently Mexico, but ultimately she couldn’t understand his aversion to LA’s social set and laddish eccentricity.

Unlucky in love: Robbie Williams and Ayda Field, seen here at the exclusive Amstel Hotel, Amsterdam, earlier this year, have split up after a year

'Ayda was attracted to Rob as he is vastly different to the average LA guy she is accustomed to, but in the end this was exactly what ended their relationship, he’s too different.'

Man about town: But Robbie's appearance on the party circuit earlier this month is an unusual sight

'Rob’s indifference about the LA scene annoyed her,' the source added.

'He was content to stay in eat junk food and watch DVD’s while Ayda was yearning for some glam nights out.

'That’s because Ayda is hungry to advance in her career and play the Hollywood game which means schmoozing, meeting right people and moving in the right circles.

'Yet Robbie doesn't care, he doesn’t need to, he ’s ambivalent about all that as he can afford to be.

'He gave their relationship a serious go, but it was really the fact they weren’t on the same page in terms of where their lives are going.

'Golfing, hiking and a craving for privacy aren't what an aspiring 28-year-old actress wants or needs.'

A source says 33-year-old Robbie and Ayda are 'still friends' but Robbie has accepted it's not going to work and is keen to find another girl.

'He is now back in LA for the summer and hopes to have some fun with LA girls and maybe even develop a serious relationship.'