Yes, I swore and I'm so ******* sorry: Joan Rivers shows no remorse for her four-letter outburst on TV's Loose Women

Foul-mouthed: At one point during Joan Rivers' tirades today she said: 'Get ready to **** this... but sadly, there was no bleeper

Perhaps taking inspiration from the title of the show, she let herself go, describing the actor Russell Crowe as a ‘piece of f****** s***’.

As her fellow panellists giggled nervously, an unabashed Miss Rivers explained she
thought her expletives would be ‘bleeped out’.

Instead, ITV executives bleeped out Miss Rivers herself, hauling her off the show when it went to a commercial break.

Shock: Jackie Brambles (left), Jane McDonald (right) are flabbergasted at Joan Rivers' language

Rivers continued to Mail Online: 'No-one told me the TV show Loose Women was a reality show that I would be voted off...Yes I swore and I'm so f****** sorry. I wrote to the ladies, 'Dear Ladies of Loose Women':

I am so sorry if I upset your show. Please accept my apologies...Love Joan Rivers...P.S. I went back and looked at the footage of Russell Crowe and guess what? He's still an a*****.'

Yesterday, Miss Rivers, who was appearing on Loose Women to promote her theatre
show Joan Rivers: A Work In Progress in London, said she was ‘thrilled’ to have been hauled off during a commercial break.

‘They whipped me off. It’s the first time in 40 years,’ she said. ‘I’m thrilled – everyone
keeps saying to me, “What more is there in your career? You’ve got every award there is”.

Tirade: The Loose Women ladies look on helplessly as Joan lets loose live on air

‘I’m certainly not mellowing with age. Viewers, people have heard the word f***.

'People have heard it in Sex And The City, it’s such a common word.’

Miss Rivers made her comments when telling the other panelists about how she
interviews celebrities at the Oscars ceremony each year.

‘I enjoy it when they’re nice, and you know what I’m saying. You get someone like Russell Crowe, and you want to say to the camera he is a piece of – get ready to bleep this – f****** s***!’

Responding to gasps from the shocked presenters and audience, Miss Rivers added: ‘I did say get ready to bleep!’

Presenter Jackie Brambles replied: ‘But we haven’t got a bleeper – we’re live!’

An ITV spokesman said: ‘We would like to apologise to Loose Women viewers for the inappropriate language used by Joan Rivers on today’s show.

'Loose Women guests are always briefed that it is a live daytime show and as such are reminded not to swear or use inappropriate language.'