Keane needs a bit of retain therapy

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While Wigan celebrated going top of the table, however briefly, Keane locked his beaten team in the dressing-room.

Scroll down to read more:

Emile Heskey of Wigan celebrates scoring the first goal

He stood impassively as delirious Wigan fans mocked him and his players at the end of this game. But behind closed doors, Keane ripped into his men. And his brooding dark side surfaced afterwards as he glowered and said: "There's a fine line between loyalty and stupidity and no doubt I've been stupid." A pause. "It won't happen again."

Sunderland defender Nyron Nosworthy, not their worst culprit by a stretch, admitted: "The manager had a lot to say. I'll leave it at that, but he was disappointed."

So will some of his current squad be as Keane, fiercely critical of the WAG shopping culture he believes steers players towards brighter lights than Sunderland's, turns to retail therapy before August 31.

If Harvey Nichols had a bespoke Premier League department, Keane would be there trying out a centreback, a central midfielder and a top-class striker. As it is, he is being linked in Italy with a move for Juventus defender Giorgio Chiellini, 23, who would cost a club-record £11million.

Action is needed before Sunderland tackle big guns Liverpool and Manchester United — "Two nice easy ones," as Keane noted.

The Sunderland boss admitted he wasn't blameless, as substitutes Danny Collins and Russell Anderson conceded the penalties Denny Landzaat and Antoine Sibierski scored to join Emile Heskey's opener.

Wigan boss Chris Hutchings was able to joke about being the favourite for the sack, saying: "I'm not walking any taller because we're top — I've always been 5ft 8in."