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Lerner spells out the home truths
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12 February 2008
The billionaire boss of the MBNA Bank was not at last week's London meeting when chief executive Richard Scudamore spelled out his controversial Premier League plan for a '39th game' to create a platform for global expansion.
Staying power: English football must only be played in England, says Lerner
So far Villa have not made an official comment because they do not want to break ranks with the other 19 clubs who voted to explore the idea.
But the message from Lerner is that somebody will have to make a very convincing argument for him to change his stance that English football should be played in England.
He backs up his views in the sort of marketing speak that Scudamore and his Premier League cronies will understand: 'The core value of the Premier League brand is the passion of the supporters who follow it.'
Lerner, who also owns American Football side the Cleveland Browns, spoke out in October against shifting match venues.
In the run-up to the NFL game at Wembley between Miami Dolphins and New York Giants, he said: 'I wouldn't be comfortable with Villa v Manchester United, for instance, being played in Cleveland or New York or Beijing.
'You go to Goodison or Villa Park or St James' and the environment is vital. You take two teams and don't have the home fans — and don't have what is brought by the fans who have travelled — then you're dismantling something. I find that concerning.'
Sportsmail has led opposition to Scudamore's campaign and Lerner, who has invested heavily in restoring Villa's tradition and history, is the first significant club owner to spell out the reasons why it is a bad idea.
Lerner said: 'The soul of English football is characterised by tradition.'
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